Monday 23 December 2013

Should I Have A Blog Before I Send A Car Sponsorship Proposal?

By Chris R


In today's information age a web page is as common as a business card. Look up any business entity, product, service, brand, etc. Everything has a webpage. If you are seeking suggestions about how to get sponsored so that you can get discounts and free parts for your race car you should certainly plan to have a website or blog too. And it should look professional. Fear not, it is not as hard as you might imagine. If you have some basic computer skills and are also familiar with using the world wide web, you should be able to launch a simple internet site - a blog is the perfect solution for this.

So, what should you have posted on your blog? You are essentially creating a profile site for your racing efforts to share with viewers - an audience you are going to accumulate with time. Prospective sponsors will visit your blog to get a sense of whether they find value in sponsoring you and your car. When these companies go to your blog they should see content in the form of blog entries, photos from the build and/or events you have been competing in, an "about us" page which talks about your auto racing plans and successes, a "contact us" page, and of course, a page displaying your current sponsor logos with links pointing to their websites.

The most effective and best approach to build a professional looking blog is to sign up for a website hosting service that features Wordpress hosting and domain name registration together. Wordpress is considered the most widely used blogging platform in the world. You shouldn't be spending more than $8 per month for a blog site. A number of hosting companies make it very simple to setup a Wordpress blogging site too - some in less than 5 minutes. And that means you can have a basic website up with photos and some event blog posts in no time at all.

Do you have a friend who claims to design websites in their spare time? That's not always the best route to take. One of the best things about Wordpress is that you can easily set up an entire website and modify the look of your blog with just a few clicks. No web design or programming experience is required. All you have to do is read through the Wordpress Codex to become familiar with the administration of your Wordpress blog .

Yes, sponsors definitely will expect you to have a website, preferably a blog that will be updated with all of your race participation. Now that you understand how easy and inexpensive it really is to setup a blog there isn't anything stopping you from launching your own and building up a web-based racing profile which sponsors will look over to determine if you are deserving of sponsorship.




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