Ford Motors wants its dealers in top condition. That's why the automaker has promised to match funds on its dealership restoration program, as an incentive to upgrade.
Attempts to renovate previously
Unlike previous efforts on the part of Ford to incentivize dealership improvements, the new dealership restoration program revealed at the NADA Expo is not tied to sales volume or customer scores, according to Ford's vice president of United States marketing, sales and service, Ken Czubay.
"It is our affirmative action to support our dealers in a great low-interest, growing market," he said.
Ford's matching efforts are intended to bring all of its dealerships into the future at full speed.
All car dealerships in the program
While Ford has not revealed just how much it expects it will spend on the dealership renovation program, the automaker has made it clear that it would like all of its U.S. dealers and affiliates to participate in the program. So far, over 70 percent of Ford's Lincoln dealerships in the top 130 U.S. markets have signed on to renovate.
"This is about making sure the customers get in the store, get in the service department, they have a great modern experience," said Jim Farley, Ford and Lincoln's executive vice president of global marketing, sales and service. "It's not about just beautiful brand signs and what the dealership looks like on the outside."
Assuming program will be a good one
Most dealers are okay with the renovation program assuming it will make dealers more uniform, according to a recent NADA survey. Ford does allow for flexibility in standardization, but the idea in general was not all that popular.
Attempts to renovate previously
Unlike previous efforts on the part of Ford to incentivize dealership improvements, the new dealership restoration program revealed at the NADA Expo is not tied to sales volume or customer scores, according to Ford's vice president of United States marketing, sales and service, Ken Czubay.
"It is our affirmative action to support our dealers in a great low-interest, growing market," he said.
Ford's matching efforts are intended to bring all of its dealerships into the future at full speed.
All car dealerships in the program
While Ford has not revealed just how much it expects it will spend on the dealership renovation program, the automaker has made it clear that it would like all of its U.S. dealers and affiliates to participate in the program. So far, over 70 percent of Ford's Lincoln dealerships in the top 130 U.S. markets have signed on to renovate.
"This is about making sure the customers get in the store, get in the service department, they have a great modern experience," said Jim Farley, Ford and Lincoln's executive vice president of global marketing, sales and service. "It's not about just beautiful brand signs and what the dealership looks like on the outside."
Assuming program will be a good one
Most dealers are okay with the renovation program assuming it will make dealers more uniform, according to a recent NADA survey. Ford does allow for flexibility in standardization, but the idea in general was not all that popular.
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