Friday, 14 November 2014

How To Make Car Selling Fun

By David Davis


Dull and boring is how one would describe the job of a sales representative but it is farthest from the truth. Sales representatives are actually the people who keep the automotive industry alive. It is their job to sell each and every car model, be it new or old, to each and every customer that enters the dealership.

Cars are long-term investments that could be a bit pricey. This is one reason why customers take their own sweet time in choosing the car they want to buy.

These people normally look at conformability, safety, and fuel efficiency. If the car dealership can offer a car that has all 3 features then the sales representative only needs to make the right moves to close the deal with a satisfied customer.

Selling a car could be quite challenging and takes practice and time to build rapport with the customer. Selling cars is not for everybody but if one has the talent for selling then there is really no reason to not give it a go.

A good sales representative knows how to identify a customer interested in purchasing a car. They normally dispense with the initial pleasantries as soon as possible to get to the selling part.

* What kind of car does the customer prefer? Will it be for family or personal use?

* Will the car need to carry a ton of stuff or will it be used for business purposes?

* What is budget or spending range of the customer?

* Do they want certain safety features in the car?

* Which color do they prefer?

The sales representative can narrow down the models and show the cars that fit the needs of the customer. Take into consideration some important details like the safety features, additional amenities, and total fuel consumption for city and highway driving.

The sales representative will then allow the customer to sit in the car to get a feel. Both can also go for a test drive to feel and see how well it performs on the road.

During the lean days and months in the car selling business, the management comes up with different promotional offers to draw in and entice potential customers to purchase a car.

Some of these offers are zero interest or low payments. Some even offer very low down payments followed by easy payment terms. All of these are developed to make the car price more affordable.

Most customers are concerned about the vehicle's warranty. In case anything happens, what is covered by the warranty?

All the pertinent details about the warranty and its coverage can be explained by the sales representative. In case there are certain aspects that are not included, a service contract is offered.

The customer may need to spend a little bit more for the service contract. If the sales representative is friendly and honest then the car would be as good as sold.

There are customers that do not immediately decide on the day itself whether they would purchase the car. They could even take up to a week. The sales representative would then give the customer a calling card and just follow-up.

Well-trained sales representatives on the sales floor do help the car industry make money by selling the cars.

In addition to the regular basic pay, a sales representative for the car industry also earns additional commissions for each car sold. Now you know why car selling is really fun.

Now, the second most common way that cars are sold is through private sales. Perhaps you are looking at selling your own car. The best way to begin when first planning to sell a car privately is to know the market--to be armed with enough information. This can be done by simply determining how much your old car is worth.

Look for answers to these important questions: Is it a popular vehicle? What kind of buyer is most likely to want this kind of car? Is it likely to receive several offers? Is the car going to be fairly easy to sell? To get answers to these questions with good results, the first step should be to examine several online web sites with car ads.

Then, once you have your answers, the second critical factor is the appearance of the truck or car. Pay to have it professionally detailed, or do it yourself on the cheap. Tidy and clean the trunk, then go after engine compartment as much as possible, then get out your car wash gear, including soap, buckets, and a large car drying towel. Take your time to wash and dry the car, then start working on the interior, especially the driver's area, including the dashboard and seat. Spend a good amount of time detailing the interior, and remove any gross black marks off the steering wheel especially. Finally, you can go ahead and place your ad on the web, or in a local print publication, and start waiting by the phone or computer to sell your old car!




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