Wednesday 15 April 2015

Ford Takes A Dive In C.R. Reliability Survey

By Cornelius Nunev


Ford dropped to near the bottom of the just-released 2012 Consumer Reports dependability study. Until recently, it was rated the most dependable American car maker. Toyota, however, excelled, claiming the three top spots. Some car specialists, however, think the survey is of little consequence.

Survey of dependability

Evidently Japan makes the best automobiles according to the Consumer Reports reliability survey where the top seven spots all went to Japanese automakers. The top three went to Lexus, Toyota, and Toyota's Scion.

Dealers such as Michael's Toyota of Bellevue, Washington should be happy about that news. Toyota Motor Sales USA chief executive Jim Lentz said:

"We're pleased with the findings, which reflect actual customer experience, not just reviewer opinion."

The top ten incorporated Mazda, Subaru, Honda, Acura, Audi, Infiniti and Kia after the top three.

The center and the bottom

Cadillac, GMC, Nissan, Mercedes-Benz, Chevrolet, BMW, Hyundai and Volkswagen ranked 11 through 18. The bottom 10 was Jeep, Volvo, Buick, Mini, Chrysler, Dodge, Ram, Lincoln, Ford and Jaguar.

Ford not up there

Jaguar traditionally earns the bottom spot. But for Ford, it is quite another matter. Two years ago, it was ranked by Consumer Reports as the most reliable U.S. car maker. Its fall from grace was attributed to connectivity problems with its MyFord/MyLincoln Touch electronic entertainment system.

The system did much better after the software update that Ford did, but evidently that was not enough for Ford to be redeemed in the public's eyes.

Ford spokesperson Mark Schirmer said:

"Consumer Reports is hugely important to Ford; you can't dismiss Consumer Reports in any way. We offered a major improvement to MyFord Touch in the spring and began offering new transmission calibrations this summer. Unfortunately, there are still some bugs in the system that we are working through."

Study of readership

The readership was surveyed to get the data for the Consume Report dependability study for the last three years, unless a vehicle was redesigned during that time frame. Vehicle testing was not done to get the outcomes.

Customers do not care

Edmunds.com vice chairman Jeremy Anwyl explained that cars are much more reliable than they were years ago. In fact, people will most likely not even look at the report before making their decision. He said:

"The reality today is that cars are very reliable compared to what they were in the past. It is not something people should be really worrying about."




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