Sunday, 30 June 2013

Many Ways To Effectively Manage Your Auto News Website

By Bart Gibson


You've done a great job in creating your car review and news website and have had fairly good traffic flow from using SEO and keywords. Yet, there are always additional things that you can do to keep your website a success and one step above your competitors. With these suggestions and tips, you'll generate a lot more traffic and reap the profits.

Keep track of your statistics to stay on top of your game. It's hard to know what steps to take to better your site if you don't know where your site stands in the eyes of the public. Employ programs like Google Analytics to find out the who, what, why, where and whens of your demographic. This information will let you know where you are doing well, and what aspects of your site could use improvement.

Promote your car review and news website by using offline marketing. Do anything and everything you can to spread the word about your website in your area. You can put your URL on almost any product. Some examples would be, license plates, flyers or stickers. You can also buy newspaper and yellow page ads or sponsor a little league team.

Come up with a system which will ensure that visitors earn points when they visit your car review and news website. Competition to the site will increase and people will find the site more interesting. In order to receive more visitors, give out some points. Increase in the number of visitors will make your listing appear on top o the search results.

Many companies like to link back to and blog about those who cover their ups and downs. Paying attention to the happenings of such companies will only help you. Look for companies that have "in the news" sections, easily done by searching your industry plus "in the news. "

Create a Android app! There are millions of people using smartphones powered by Android, Google's operating system, that often have to wait for apps already released for the iPhone. You'll need some background in coding to get this done, or you'll have to contract someone to do it, but it can pay dividends over the long run.

Stuffy, formal language on your content looks cold and impersonal. People may want information and professionalism, but they also want to see you as a 'regular' person so that you're easier to relate to. Keep the tone of your content conversational which essentially means to write like you're talking to another person. This will encourage people to try to build relationships and to business with you.

A highly successful car review and news website would have very high level of usability. It would be easy to read, understand and navigate. A nice website would offer helpful content, attractive design and proper organization to keep its visitors glued. It would be simple for its visitors to use while remaining well organized.




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